We know what you’re thinking; SPAM® products must grow on trees there.
That would be neat, but to believe it you must have taken a coconut to the head.
The true root of the island’s love for SPAM® products goes back to World
War II, when the luncheon meat was served to GIs. By the end of the war, SPAM®
products were adopted into local culture, with Fried SPAM® Classic and
rice becoming a popular meal. The unique flavor quickly found its way into other
Hawaiian cuisine, from SPAM® Fried Wontons to
SPAM® Musubi , and SPAM® products became a fixture
in breakfast, lunch, and dinner. Today you’ll find SPAM® dishes served
everywhere from convenience stores to restaurants, reflecting a demand
Why is the SPAM® brand a household name? that is unmatched by
any place in the world.