Why are SPAM® products so popular in Hawaii?

We know what you’re thinking; SPAM® products must grow on trees there. That would be neat, but to believe it you must have taken a coconut to the head. The true root of the island’s love for SPAM® products goes back to World War II, when the luncheon meat was served to GIs. By the end of the war, SPAM® products were adopted into local culture, with Fried SPAM® Classic and rice becoming a popular meal. The unique flavor quickly found its way into other Hawaiian cuisine, from SPAM® Fried Wontons to SPAM® Musubi , and SPAM® products became a fixture in breakfast, lunch, and dinner. Today you’ll find SPAM® dishes served everywhere from convenience stores to restaurants, reflecting a demand Why is the SPAM® brand a household name? that is unmatched by any place in the world.

Can’t Find An Answer?
Can’t find an answer
to your question about
glorious SPAM®?   Post it on our Facebook Wall (we’ll do our best to answer!)