Who is the Sir-Can-A-Lot™ character?

Introduced in 2012 SPAM® brand advertising, the Sir Can-A-Lot™ character is the official spokescharacter for the SPAM® brand in America. The diminutive knight is a messenger for the SPAM® brand, on a self-proclaimed “crusade to rescue the world from routine meals.” He approaches this mission with equal parts motivation and mischief, taking sleep-cookers by surprise to suggest they make their meals more interesting by adding SPAM® products.


What the Sir Can-A-Lot™ character lacks in size, he makes up for in bravado. Whether fumbling or composed, he is courageous and determined in his pursuits. Through it all, it is clear he reveres SPAM® products — or, as he puts it, “Glorious SPAM®!”

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